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Twitter can be managed by creating a social media calendar strategy. This will automatically release posts on a certain date as they are saved for when they are ready to be released. This ensures that there are regular posts and interactions with followers because if the account looks inactive then this will not attract usersContinue reading “4.2 Ways to manage the use of Twitter”

OVERCOMING OR PLANNING FOR BARRIERS The problem with not keeping the account up to date due to not enough staff, or time spent on it could be prevented or limited by extra experienced staff being employed prior to the account being made to deal with the extra work load. This would also help with theContinue reading “3.4 Overcoming and planning for barriers when implementing Twitter at CDK”

EXISTING BARRIERS FOR IMPLEMENTATION If the IT, marketing and support teams were to collaborate in order to keep the Twitter account updated and maintained, then this could cause a barrier. First of all, if there is a lack of regular communication, then the different teams would be building the social media sight around different designsContinue reading “3.4 What barriers exist when implementing Twitter for CDK Global?”

3.1 Identify a need for use of social media technologies within CDK CDK Global uses quite a few social media platforms and they all give updates about the company, show achievements and provide information or job roles for potential customers and employees. However, one thing CDK Global does not focus primarily on and could improveContinue reading “Identifying a need for social media within CDK Global and selecting an appropriate tool to address the need”

Facebook, Instagram, Snapchat, LinkedIn, YouTube, and Jabber CDK Global currently uses a range of different social media platforms such as Facebook, Instagram, Snapchat, LinkedIn, and YouTube. The accounts on different platforms have different uses, for example Snapchat and Instagram are mainly used internally to advertise and recognise achievements accomplished by colleagues. The accounts and pagesContinue reading “2.4 Current uses of Social Media Technologies in CDK Global”

Benefits Easier and faster communication – It is now a lot easier to communicate with businesses for queries or complaints and general support, because of social networking. Before, customers would have to usually wait lengthy periods of time for a response from a customer service associate. SEO Value – Social media popularity, such as shares,Continue reading “2.3 Describe the benefits and limitations of using Social Media Technologies (for businesses)”