Twitter can be managed by creating a social media calendar strategy. This will automatically release posts on a certain date as they are saved for when they are ready to be released. This ensures that there are regular posts and interactions with followers because if the account looks inactive then this will not attract users and potential customers or employees.
Another way to manage the Twitter accounts is by analyzing previous posts or ‘tweets’ in order to compare which work better with the viewers. The amount or shares, likes and comments will determine which types of interactivity are more popular with users.
Sprout Social helps to manage in the two ways previously discussed. It shows what content is working for what users, and measures how the account is growing with the amount of followers and likes it is gaining. It also allows you to draft, schedule and queue posts in order to post it on specific dates. This platform would work well to manage the Twitter account, as this one platform incorporates both ways discussed to manage it.
Another way that it can be managed, is by having more than one internal CDK employee working on and managing the Twitter account. It may be difficult and overwhelming to keep up with posts and messages within the account for one person. This can be overcome by either, having multiple internal CDK employees working on the Twitter account, or by purchasing web hosting with social integration. Hosting can be purchased as a monthly subscription and it means that the account can be managed externally.
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