Facebook, Instagram, Snapchat, LinkedIn, YouTube, and Jabber
CDK Global currently uses a range of different social media platforms such as Facebook, Instagram, Snapchat, LinkedIn, and YouTube. The accounts on different platforms have different uses, for example Snapchat and Instagram are mainly used internally to advertise and recognise achievements accomplished by colleagues. The accounts and pages on these versions of social media are called ‘Life at CDK’, and also show what working at CDK is like day to day, whilst providing updates about the company. Updates can be anything from new policies, to general information.
The Facebook and YouTube accounts are used in the same way by recognising colleagues for achievements, but at the same time they promote it so that it attracts people to the business because it shows what CDK can do for people. These accounts are also used to promote new roles and advertise to potential customers or employees.
LinkedIn is also used widely within CDK Global. It is mainly used to advertise new roles within CDK and provide updates for colleagues that are already part of the business. It also allows colleagues to connect with each other easily and quickly.
One other social media platform that is used is Jabber. Jabber is an internal application which allows colleagues to connect with each other fast and easy. It works with instant messaging in real-time and also audio and video chatting.
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