Snapchat is a social media platform used for social communication through sharing messages, images, videos and information. It has a lot of editing options and filters which you can apply to images taken on the front and back camera, as well as editing the text captioned on the images. Augmented reality is incorporated into the filters within Snapchat which shows their technology is highly developed. A popular feature of Snapchat, is ‘Snapmaps’, which allows users to see their friends locations on a map, and how long ago they last used Snapchat. But it is protected and the user has to accept whether they are happy for other users to view their location. It is not available on computers, however it is compatible with all mobile devices. This means that the average users are mainly younger generations.
Facebook is an online platform which allows users to create pages and profiles, share and post content, and be used as entertainment or communication for social networking. Facebook (founded in 2004), is widely used for content sharing and entertainment through videos as well as the creation and sharing of ‘memes’. Shared posts and status’ can receive likes and comments as well as other emotions as reactions, such as love and angry. Facebook is also a great way to promote businesses, by creating business pages as there are billions of users of this social media. You can also create or view events on events pages, which give the option to say yes, maybe or no to whether you will be attending or not. Another way Facebook is used, is to buy and sell products, by using the ‘marketplace’ integrated into it. It has its own app called Facebook Messenger, which is linked to Facebook. This allows users to communicate via message privately, or in a group. It can be accessed on mobile devices and on the web, with an internet connection and it is used by all age groups and backgrounds due to it’s accessibility and easy navigation.
LinkedIn is used widely for businesses and the professional world. Rather than sharing content and images or videos, posts are related to professional attributes related to the user and uploaded onto their profile. Companies have pages which share content and information to do with their business and you can search for jobs related to the skills shown in your profile. It can be used for displaying references and qualifications so that companies looking for employees can search for the needs that they want to fulfill. It can also be used as a messaging service so that you can contact colleagues within your business, or other professionals. This is popular among students, as this is usually the only legal way of messaging teachers and lecturers on social media sites. Profiles are kept respectful and are used completely different to those that would be used on Facebook or other social media sites such as Instagram.
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